Why You Need to Brand Your Teams or Zoom Video Calls ASAP

Because of the coronavirus, more and more people are working from home and a lot of meetings are being conducted virtually. Tools like Microsoft Teams and Zoom are being utilized to hold professional video conference calls, interviews, and webinars. Business branding is a solution that we will be discussing in this Enadoc post.

But it may not always be simple. We’re all familiar with the last-minute video conference scramble—the meeting is about to start, and you’re trying to find a good corner in your house that doesn’t expose a messy background.

It’s critical that we maintain professional integrity even though we’re working from home. Sure, it’s entertaining to see news about kids and pets running in the background while their parent is on “live TV”. But in reality, we don’t want that happening to us, especially if we’re on a call with our bosses or clients. We want the people we’re on a virtual meeting with to take us seriously and focus on the discussion, and an important factor is having a clean, professional background.

Tools like Teams and Zoom are stepping up their web conferencing game by providing users with custom backgrounds for business branding. They’re free, easy to use and make online meetings much more engaging and fun. However, there are video calls that call for a sleek and professional setting instead of a mountaintop backdrop.

You can easily achieve this by having branded “virtual rooms”—custom, professional backgrounds that are guaranteed to leave a professional impression on your clients, bosses, and others in your organization. Now you can still feel like you’re at the office from the comfort of your own home.

Showcase your company’s brand in every video conference with a custom-branded background. No need for a green screen or a fancy setup. Just find a professional service offering a collection of virtual rooms or have them customize one with your business logo.

Why do you need branded virtual meeting background?

Reinforce your business branding

Teleconferencing has become the new norm when conducting business calls. If you’re talking to clients, it’s important that you show them your organization is operating as normally and professionally as ever despite recent events. Impress partners, clients, and investors by showing them how efficiently you manage virtual meetings, and the good image they have of your brand might just last until after the lockdown.

Sense of professionalism

When you’re conducting internal online meetings, it’s easy to be too comfortable and forget that it’s a business call. Seeing family members or pets walking about the room might be distracting for the others on the call. Likewise, having cartoon-like backgrounds might not convey the serious message you’re trying to send across to the group.

Stand out from the competition

Simply put, when you’re having conference calls and your company’s logo is showing from start to end, it reinforces your brand. Especially, if you’re conducting virtual meetings with those outside your organization, a branded call gives you a clear edge over other companies who aren’t giving much thought to their backgrounds at all.

With the state of the global economy, businesses must do what they can to stay ahead of the competition.

Virtual meetings may seem easy and straightforward, but by taking them seriously as though it’s a physical ones, you can use them to further build your company’s brand. Be known as a digitally-savvy, expert business that showcases professionalism in meetings, whether in person or via webcam.